Strategy
We needed a concept linking Nomad 2’s robust physical features—terrain handling, 750W motor, heayy payload, proprietary ComfortMax and Sensorswap technologies —with an elevated, exciting emotional experience.
The concept needed to balance the product’s superior positioning with an emotional promise from the brand.
The Target
Larger, heavier, older Gen X males, young at heart, and seeking rugged performance. Additionally, expand appeal to a younger audience interested in adventure, performance, and style.
The Challenge
Clearly establish Nomad 2 within the growing e-bike segment, emphasizing heavy payload, terrain capability, power, and Velotric’s proprietary "ComfortMax" and "SensorSwap" technologies. Balance consumer appeal with educational messaging. Appeal to heavier set older Gen X males.
The Ask
Launch Velotric’s Nomad 2 Fat Tire E-Bike, repositioning the brand from Value to Premium.
Velotric
Nomad 2 Launch Campaign Case Study
